Is it a humble brag?
Is it marketing?
It it validation seeking?
It is legal???
Thinking about sharing your voice over projects all over social media? Watch this first.
Every year, Mark Zuckerberg makes a New Year’s Resolution and 2018 was no different. He vowed (via Facebook) to make changes to Facebook. To “fix Facebook.”
That process apparently began yesterday (January 11, 2018) with, what many are referring to as, the “Death of the Facebook Page.”
In an update posted on his personal profile (you can read it here), Zuck announced sweeping changes to the way our News Feeds will be compiled.
Those changes have all but guaranteed the end of organic reach for Facebook Business Pages.
Zuck tries to be noble in his reasoning, but we’re not idiots. At the end of the day, it’s all about forcing businesses to pay for reach.
So what does this mean for how you market your voice over business if you’ve been using a Facebook page for that purpose?
In this video, I’ll outline the changes, how they’ll affect you, and what you can do to work with them.
What do you think? Will you keep operating a Business Page? Or are you going to look for alternative forms of marketing?
We’re creative.
We talk.
Maybe act.
We’ve got voices inside our heads… but in a good way!
We’re storytellers.
Narrators.
We give words life.
We’re also small business owners.
And that’s where I lose most people!
Here’s the thing, if you’re a voice actor and you’re doing it for a living (or planning to do it for a living), you better accept that you’re a small business owner.
An entrepreneur.
Or, as I like to say, a VOPreneur!
And as such, I’d like to invite you to a new Facebook Community… because we all need one of those, right?
This one is a bit different. It’s not about castings or auditions or audio processing and such.
It’s a community to help you be a better business owner.
To be a VOPreneur.
Join us at facebook.com/groups/vopreneur
Despite algorithm changes Facebook has made to Business Pages, driving traffic through the toilet… I press on.
Despite the fact that Facebook desperately tries to get me to “Boost” every single post I share… I press on.
Despite having organic reach on some of my posts at 0.07% (or less)… I press on.
Why? Well, frankly, because Facebook is too huge to ignore and in spite of all the struggles, it’s been a positive promotional tool for my voice over business.
If you’re one of those voice actors still plugging away at a Facebook Business Page, this post will share a little tip that might help catch the attention of some of your visitors and give you another opportunity to present a Call To Action.
One of the features of the Facebook Business Page is the option to add a “Featured Video” which will display prominently towards the top of the left side column (see arrow below). One way to take advantage of this space and the featured video option is to create an Intro Video.
In my Intro Video I welcome people to the page and briefly explain how they can Follow and Get Notifications for my page. I quickly rundown some of the content I share and then also direct and invite potential clients to the Book Now button. The video is approximately :50 in length.
Once a video is finished uploading and processing on Facebook you have the option to edit the video. Check out the page capture below and take note of the red arrow. That’s where you have the option to feature a video.
Once you click the “Feature This Video” link it will display prominently on your page.
In addition, I recommend adding a custom thumbnail to your video. That prevents the possibility of a goofy face from a screenshot, and gives you more control over what appears when visitors access your page. For the custom thumbnail I used a 1280 x 720 jpeg.
Have any other Pro Tips for Facebook Pages we should know about? Share them in the comments below.
This week I’m focussing on the subject of social media. More specifically, how to start making social media work for your voice over business. So many voice actors complain that they don’t generate any leads or bookings via social media. Some call it a waste of time.
Let’s fix that!
On Monday I wrote about the biggest social media mistake I see many VO’s making. Hopefully you’ve read that blog and corrected that issue. If not… read it now. I’ll wait…
Today I want to focus on Facebook.
Using Facebook to stay connected with family and friends… good.
Using Facebook to share content from your voice over business… good.
Using Facebook to connect with other voice actors… good.
Using Facebook to participate in voice over groups… good.
Using Facebook to book new voice over work… GREAT!
The tip I’m about to share is so simple that when you read it, if you’re not doing it already, you’re going to ask yourself, “What the heck?! Why am I not already doing this.”
Like your clients pages.
I’m guessing many of your clients have Facebook Pages. Especially if you’re working with production companies. So take some time to track down all those pages and like every last one of them!
Once you’ve liked the pages, start engaging. Start liking posts. Start leaving comments. Start participating in discussions.
Simply put… be a fan!
DO NOT spam their Facebook wall with your demos.
DO NOT share your web site link in every comment.
DO NOT only like posts. Comment too.
DO NOT stalk them. Use a little common sense on engagement.
Engaging with your clients the right way shows that you’re interested in their business. It also keeps you top of mind. You’re hard to forget when you’re engaged.
This isn’t about self promotion. About, “Hey, pick me, pick me!”
It’s about engagement and engagement, in my experience, works!
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