six-second-demo

The Rise of the 6-Second Commercial; J Michael Collins

This is literally how the conversation went down… “I’m sitting here watching the World Series on Fox, and they keep taking breaks for six second commercials, which are blowing Joe Buck and John Smoltz’s minds. Each time I see one, I think to myself, J. Michael has talked about this coming for a while now. […]

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the-new-voice-over-studio

The New Studio Build Begins… Sort Of…

When we moved into our new house in the summer, I knew after the upstairs renovations were complete and the main part of the house was a home, I’d be able to turn my focus to the next major project. My new studio! For the past few months, I’ve been working in less than ideal […]

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comparing-apples-to-oranges

Defining Revisions Versus Retakes

The term “retakes” is often used to describe any adjustment and/or correction to a voice over after the final recording has taken place. This isn’t accurate. There’s a difference between retakes and revisions and you need to have a policy that covers both. This policy needs to be clearly communicated to your clients each time […]

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