I just spent a few days in Nashville attending a marketing conference. As I always say, if you want to truly succeed in the voice over business (or any business for that matter) you’ve got to be a lifelong student of marketing.
The conference was hosted by a New York Times Bestselling Author who built a multi-million dollar company with a whopping $0 marketing budget.
How did they do it?
Through social media and email marketing.
As much as technology evolves, and as frustrating as mediums like social and email can be when we’re not seeing the results we want, hope or expect, the fact remains, these tried and true platforms work as well today as they ever have.
If you’re doing it right!
At this conference I had the good fortune of meeting two gentlemen who run production companies. So I was able to ask them some very direct questions about their experiences with marketing from voice actors. It was really enlightening to hear perspectives from the other side of the table, so to speak.
Here’s what I walked away with…
You’re Saying the Wrong Things
If you’re sending out emails every day, and you’re not seeing a return, odds are you’re saying the wrong thing. Both gentleman I spoke with said the exact same thing… “the emails are too long, filled with too much information we don’t care about, and they’re really just wasting our time.”
What happens? DELETE
I’ve preached for years through this blog, my videos, and the marketing courses I offer, LESS IS MORE!
Stop trying to fit EVERYTHING in one email.
In fact, probably stop saying about 97% of what you’re saying in your emails.
If they’re longer than a couple sentences, you’re doing it wrong.
This is not just from me, remember. This is from producers who get emails from voice actors daily!
Email Marketing Still Works
When you dial in your message, email marketing can be one of the most effective tools you have for finding voice over work…. as evidenced by the building of the multi-million dollar company.
Even my own six-figure voice over business has been built from email marketing.
The key is clarity!
Stop boring your leads with details about your studio and equipment and training and client list and years of experience and personal history and business resume and blah, blah, blah, blah, blah.
Make an introduction. Let them hear your voice.
Marketing is about building relationships and building relationships is a progression.
If you really don’t know what to say or how to cut the clutter, check out 7 Marketing Emails that CONVERT. These are the exact email templates I’ve built my entire business on. And they still work.