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Christmas Marketing at a Local Level

Someone I’ve done coaching with, Lisa, shared a story with me on the weekend that was so great, I immediately asked for her permission to share it. I was quite excited for her and I know it can be an inspiration for you to think outside of the traditional voice over box when it comes […]

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Want To Get More Done? Do This…

When you’re a small business owner, it’s easy to feel overwhelmed by everything you need to get done during the day. Emails. Auditions. Bookings. Customer service. Marketing. Social Media. Bookwork. The list goes on and on and on. Where do you start? How do you prioritize? What gets checked off? For years I fell for […]

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What’s Luck Got To Do With It?

Have you ever read Seth Godin’s blog? One of the things I love about it, apart from the brilliant wisdom he shares, is the length. Seth is often a man of few words. Somehow, he just knows how to drive home a point without having a to say a lot. I tend to ramble. Perhaps […]

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How to Respond to Production Houses That Only Use Casting Sites

When you’re direct marketing your voice over business to potential leads, one of the inevitable responses you’ll receive is that the production house doesn’t keep a roster of voice actors because they book all their talent through online casting sites. Great. Now what. You’re trying not to use casting sites! There are a couple options […]

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The Rise of the 6-Second Commercial; J Michael Collins

This is literally how the conversation went down… “I’m sitting here watching the World Series on Fox, and they keep taking breaks for six second commercials, which are blowing Joe Buck and John Smoltz’s minds. Each time I see one, I think to myself, J. Michael has talked about this coming for a while now. […]

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