Once upon a time I heard a story about an individual who was involved in network marketing. A very successful individual who had built a rather substantial business and income. They had many levels of people below them who expanded their network greatly.
Such is the way it works in network marketing. Or so I understand, anyway.
You sign up people below you and you get a cut. They sign up people below them and you still get a cut. The more people you have under you at the various levels, the greater the commission you receive on all their sales.
It sounds pretty great.
Until the rules change.
As the story is told, this highly successful, very wealthy individual watched their business fall to pieces when one day, the network marketing company changed the rules and the structure of the business.
Even though this person built something amazing, what they built wasn’t their own.
Building Something That Isn’t Your Own
In the last year or so, I’ve heard from several different voice actors who were incredibly successful on Voices.com. Their incomes ranged from $20,000 a year to $75,000 or more. All this income, to be clear, was directly from Voices.com.
Then one day, Voices.com changed the rules.
As more and more projects began to become managed, hidden fees cut rates astronomically. Simple math based on budget discrepancies between Voices.com and other casting sites, like Voice123, showed hidden commissions from 40% all the way up to 80%.
In addition, they raised the SurePay fee from 10% to 20%.
When you do the math, it doesn’t take long to see how talent who were once making a very good living on Voices.com now were really struggling to make ends me.
Never Put All Your Eggs In One VoiceOver Basket
Another story I’ve been told was by a talent who had a regular, long-term client. This was a guaranteed income of at least $2,000 a month. That’s not bad for one client, and it’s nice to know that regardless of what else happens, you’ve got $2,000 coming in every month.
Until you don’t.
One day the client changed directions and the talent was released. Not because of anything they’d done. It’s just the nature of the business.
Now, the talent had to find a way (in a hurry) to replace $2,000 a month.
Why You Need A Diversified VoiceOver Portfolio
I’ve been reading Unshakeable. The new book by Tony Robbins. One of the themes discussed repeatedly in the book is the importance of having a diversified portfolio when it comes to your investments. This way, if one part of your portfolio takes a hit, say, stocks, another part of your portfolio, say, bonds, can help to offset the losses.
You’ve got to think of your voiceover business as an investment portfolio. You can’t have all your eggs in one basket.
This is why it’s essential to do your own marketing. Couple that with casting sites and agents, and you can build a solid foundation for your business that always leads to new work and opportunities.
A toolbox that only has a hammer isn’t going to build much.
You need more than one place to find work.
You need more than one place to have work coming from.
Where else can you go looking for work today?