Voice Over Marketing Playbook

2018 CAN Be Your BEST Year Yet!

You're here because you're looking for...

  • More auditions.
  • More clients.
  • More bookings.
  • More opportunities.

You're ready to take your voice over business to the next level, but the casting sites just aren't getting it done for you like they promise and you're not sure where else to turn.

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Why the Voice Over Marketing Playbook?

Are you tired of spending all day long auditioning on casting sites with little or no return?

Have you ever said to yourself, "I know I'm good enough. Why am I not booking work?"

Online casting isn't going away. We all know this is true. But what's also true is the odds are stacked against you if you're planning to use it as a way of building a sustainable voice over business. One that will generate enough income to take care of you and your family!

We've all heard about the practices of certain casting sites. Charging annual subscriptions, plus taking hidden commissions in addition to collecting payment fees from you. By the time they're done grabbing their share of the project budget, there's barely any left for you!

If you've ever questioned if there's a better way, I'm here to tell you there is! The Voice Over Marketing Playbook will teach you (step-by-step) how to build a thriving voice over business where your earning potential is limitless!!!  

What is the Voice Over Marketing Playbook?

VIDEO COURSE

The Playbook is a self-study video course broken into 5 different modules with over 5 hours of content.

PERSONALIZED

Get two hours of private coaching where we'll customize a plan for your business. (Complete package only)

LONG TERM SUPPORT

You'll receive access to a private Members-Only Facebook group designed for ongoing support.

GROUP SUPPORT

Access to 4 x 30 minute Live Q & A's hosted by me. Ask questions. Get answers as you work through the course.

ACCOUNTABILITY

The key to success with any online course is having someone there to support you and make sure you complete it!

BONUS CONTENT

Playbook also includes several bonus videos bringing the total content to nearly 10 hours!

"The Playbook did a lot for me to uncomplicate and demystify Marketing. Through the modules Marc lays down a nice foundation of basic marketing principles, then builds on it with practical voiceover-specific guidance. Great for anyone daunted by marketing their voiceover business, unsure of where to even begin, or looking to improve what they’re already doing. I also appreciated the effort Marc put into staying in touch with the group over several months, genuinely looking out for everyone to make sure we got full value out of the material and that our questions were answered." 

Michael R.

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Does This Sound Like You?

You've invested in demos. You've invested in training. You've invested in equipment. But you're still not finding work. You're still not seeing the opportunities you want to see and the casting sites certainly aren't giving you any return on your investment.

Now you're frusted. Doubting yourself. Wondering if you've made a mistake. Wasted your money. Made a bad decision.  

You know there's work out there and if you could just find it, you could book it.

 You're right! There IS work out there and you SHOULD be booking it.  

 What the Voice Over Marketing Playbook will do is show you how, in an easy to follow, step-by-step system, to find the work that's out there. How to build your client base. How to create new opportunities for youself.  

How to make more money in voice over.

Oh my goodness, Marc! It is possible that you've actually gotten me more fired up about marketing!? This was really GOOD stuff!!

Krysta W.

Marc Scott provides to most comprehensive marketing playbook on how to sustain a successful voiceover business. He gives you tried and true marketing techniques that will make you rethink how you approach voiceover marketing. He's the guru of voiceover marketing. This guy knows his stuff!

Scott D.

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What's In The Playbook

PLAYBOOK 101

We'll start by laying the foundation of marketing basics. Key terms and strategies you need to understad.

  • The commitment required to make this work.
  • Why you need a diversified voice over portfolio.
  • Markeing by the numbers.
  • Understading Relationship Marketing.
  • Discovering your Unique Value Proposition.
  • The difference between Features & Benefits.

PLAYBOOK 201

In this module dig deeper into key practices you'll need to understand.

  • What is your Ideal Customer Avatar?
  • How to effectively target your audience.
  • Finding your Voice Over Sweet Spot. 
  • How to write an effective marketing message.
  • How an where to find VO opportunities.
  • Why you must track everyting! 

PLAYBOOK 301

There are ways to market your voice over business I bet you've never even thought of trying.

  • Passive Marketing Strategies
  • Pay to Play Casting Sites 
  • Agents
  • Pay Per Click Advertising
  • The Psychology of Marketing

PLAYBOOK 401

Social Media gives you the power to reach a global audience for free! Learn strategies for... 

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube & Vimeo 
  • Instagram

PLAYBOOK 501

Email marketing is the easiest, most effective way to grow your business. Learn how to do it.

  • The Introductory Email
  • Writing Subject Lines
  • Best Practices for Email Marketing
  • Mass Mailer Marketing
  • Ideas for Marketing Email Campaigns
  • Setting Up Drip Campaigns

BONUS VIDEOS

In addition to the main course, several exclusive bonus videos have also been included.

  • A Free Daily Automated Lead Tool
  • 10 Places to Find Leads Locally
  • 10 Marketing Mistakes
  • Anatomy of a Touch Cycle

Marc has done a great job of assembling a huge amount of very helpful information, suggestions and guidance on how to effectively market a voice over talent business. The course is very well thought out and professionally produced with plenty of visual elements to keep you engaged in the material. It's great to learn from someone who has built their VO business using these same techniques. I have definitely felt more inspired and motivated since going through this class a few months ago. We shifted our CRM to Nimble and are finding that platform to be an excellent one to use instead of our previous CRM. Probably wouldn't have made that change if I hadn't seen it featured in this training course, and gotten a clear idea of how I could use it. We've also come up with several ideas for how to stay in touch with clients and prospects in creative ways. Applying what I've learned in this course has actually made marketing a lot more enjoyable and dare I say, even kinda fun!

Paul R. 

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My Voice Over Story  

In 2012, my first year doing voice over full-time, I had no leads, no prospects, and very few clients. I spent all day every day auditioning on casting sites and for the life of me, I couldn't figure out how to grow my business. As far as I knew, casting sites and agents (which I didn't have) were the only way to find voice over work.  

It showed on my tax return, when I made all of about $15,000 for the entire year. TOTAL FAIL!  

As I began 2013, I was fully committed to getting serious. Step one was learning how to be a marketer. What so many voice actors overlook when they begin their voice over careers is that, beyond being a talent, you're also becoming an entrepreneur.  

You're starting a SMALL BUSINESS!  

I began to consume everything I could on entrepreneurship. I took an entrepreneurship course from my local community college. Read dozens of books on marketing, sales, business and entrepreneurship. I began following great entrepreneurs on social media. In essence, I became a Student of Marketing 

The result of my efforts? Exponential growth year over year. Going from $15,000 in 2012 to over $150,000 in 2017.  

YOU CAN DO IT TOO!  

 

Marc offers tools and knowledge to build your VO business, and an encouraging kick in the pants to keep moving forward. I'm so thankful for Marc and what he taught me.

Sherry C.

"Marc's ability to teach you what needs to be done is second to none! His style of keeping things simple and to the point makes it easy to learn and act on what you've learned - without feeling overwhelmed. By no means is the Playbook an overnight way to get 10k new likes or people to hire you the first time they speak with you; it's a process to develop long-term relationships with folks that will look to you for vo solutions when the need arises."

Mike M. 

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Is Playbook For You?

  • Do you have a professionally produced demo?
  • Do you have equipment to record professional quality voice over work?
  • Do you struggle to find new leads?
  • Do you need help with using social media for marketing?
  • Do you send hundreds of marketing emails and receive no response?
  • Do you want to build your own client base?
  • Do you want to create a business where work walks through the door?
  • Are you ready, willing and able to commit to the work required?

If you answered yes to those questions, the absolutely, Playbook IS FOR YOU!

The sooner you sign up, the sooner you can get started on turning your Voice Over Dream into your Voice Over Reality and making 2018 your best year in business yet!

The best part... with Playbook, you'll have me there to guide you every step of the way!

"I've taken a few of Marc's courses, including his Voice Over Marketing Playbook course. The thing that's really great about Marc is that he's not only a wealth of knowledge when it comes to marketing for voiceover, but he also genuinely cares about whether people succeed in this business, and is happy to help them do it. I'm a relative newbie to the VO industry, and, to be honest, networking and marketing are two words I wish I didn't need to include in my vocabulary. But, clients and projects aren't likely to magically fall into my lap. It'll take time and effort to build my client list and my business, and Marc's Playbook is a great tool to use to help build (and maintain) it. If you're new the business or to marketing, take his course. If you're just not comfortable with marketing, take his course. If you've been in the business a while and are doing OK but could use a little boost in your marketing skills, take Marc's course. You'll be glad you did!"

Lisa S.

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Frequently Asked Questions

  • How does it work? The course exists online. Once you complete your registration, you'll receive instant access to the videos. You can watch them as many times as you'd like. Work at your own pace. Learn at your own pace.  
  • Why is there a deadline? I'm personally involved with the course through ongoing support via email and Facebook, as well as through private coaching and group Q & A sessions. A deadline is attached to make it easier to schedule all the support features.  
  • How do I pay? Payment can be made securely via credit card or via PayPal. You'll do this at checkout. At this time there is no installment option.  
  • How long is the course? The main modules are approximately 5 hours. With all the bonus content including Q & A's, you'll receive access to about 10 hours of total content. You will have instant access and can watch as often as you'd like.  
  • How do the Q & A sessions work? After the registration deadline, I'll send out a survey to get an idea of days and times that are most convenient for all participants. I do my best to schedule Q & A's for maximum engagement. Every session is recorded. So if you miss one, you'll still have access to the recorded video.  
  • What is the difference between the COMPLETE and BASIC packages? The COMPLETE package comes with two hours of private coaching. This gives us an opportunity to work together to customize solutions to your specific needs, business and requirements. The BASIC package does not include this option.  
  • I have another question. Email marc@marcscottvoiceover.com and I'll be happy to answer it! 


About Me

My voice over journey began in 1995, when my career in broadcasting began. For many years I dreamed of doing VO full-time, but never followed through. In 2012, when I was downsized from my radio job, I had no choice. It was the kick in the butt I needed to finally make my voice over dream my voice over reality!  

This program is a collection of all the marketing strategies and practices I've learned in the years since that have allowed me to build my business with incredible growth year-after-year.

Give Me The Playbook!

COMPLETE PACKAGE $597 USD

  • 5 Videos
  • 5+ Hours of Content
  • Instant Access
  • Watch and learn at your own pace.
  • Lifetime Access with registration.
  • Marketing, Social Media, and Lead Gen strategies.
  • Two hours of private one-on-one coaching to customize a strategy for your business and your goals.  


BONUS FEATURES

  • Exclusive access to a Private Facebook Group
  • Exclusive access to 4 x 30 minute live Q & A Sessions
  • Four Personal Accountability Checks  


BONUS VIDEOS 

  • An Automated Tool for Daily Leads
  • 10 Places to Find Leads Locally
  • 10 Marketing Mistakes and How To Fix Them
  • Bonus Video: Anatomy of a Touch Cycle  


BASIC PACKAGE $397 USD

  • 5 Videos
  • 5+ Hours of Content
  • Instant Access
  • Watch and learn at your own pace.
  • Lifetime Access with registration.
  • Marketing, Social Media, and Lead Gen strategies.


BONUS FEATURES

  • Exclusive access to a Private Facebook Group
  • Exclusive access to 4 x 30 minute live Q & A Sessions
  • Four Personal Accountability Checks  


BONUS VIDEOS 

  • An Automated Tool for Daily Leads
  • 10 Places to Find Leads Locally
  • 10 Marketing Mistakes and How To Fix Them
  • Bonus Video: Anatomy of a Touch Cycle