The strength of your voice over business is as dependant on the quality and quantity of your leads as much as it is on your ability to deliver a voice over. The fewer leads, the less opportunity. The more leads… well… you can do the math! We all need and want more leads.
Two Ways to Lose a Good Lead
Reaching out to those leads isn’t as hard as you might think, but there are some rookies mistakes that can cost you any chance of ever turning that lead into a prospect, or further down the road into a client.
Failure to Research: Since it really is a numbers game, we’re all looking for ways to speed up the process. We want to reach as many leads as possible, and sometimes in doing that, we skip important steps like this one. Before you ever reach out to a lead, you need to do a little research.
- Did you send your commercial demo to a company that only produces eLearning?
- Did you send your English demos to a company that primarily uses Spanish talent?
- Did you send an eLearning demo to a company that produces software, not content?
- Did you send a demo to the wrong person or email address because you didn’t see instructions?
All of these mistakes are easily avoidable with a little research, but they’re also mistakes that voice actors make on a daily basis because they’re trying to be fast and efficient. When it comes to leads, it’s better to be slow and effective!
Bottom Line: Spend a few minutes on the companies About page. As Agent Pride says, “learn things!”
Failure to Personalize: Want to know a sure fire way to make sure your email will never get read by a lead? Send them a generic form letter that shows you put zero effort into getting to know the lead, their company or their needs. Once you do that, by the way, you’ve likely lost the lead for good. As they say, you never get a second chance to make a first impression.
With everything shared in social media today, it will take you less than five minutes to find a creative way to personalize your email just enough that will make the lead take notice. Trust me, this works!
Bottom Line: Stop sending out mass, generic emails to as many people as possible. It’s a waste of time and effort. Instead, do a little customization on each email before you send it, and you’re going to increase your conversion rate!
Effective marketing is going to take time. That’s why most people don’t commit to it. But I promise you, if you’re looking for the fast and easy way, you’re not going to see the same kind of results. Most times, if you’re struggling to grow your business, it can tie directly back to the effort (or lack thereof) you’re putting into your marketing.
